Even Machine Gun Kelly has taken the route to heart, yet has been the only one to have successfully navigated the transition, with his rap-rock hybrid “Hotel Diablo” earning widespread marks. Memories of the colossal disaster of Kid Cudi’s 2015 psychedelic effort, “Speedin’ Bullet 2 Heaven”, and last year’s cheeky, comical “Supermarket” by another established artist in Logic, are invoked in horror. This trend of established hip-hop rappers turning to alternative as a means to “experiment”, and venture away from the bass-boosted, uptight sounds of their usual art, has seem to become the new aesthetic in the landscape of mainstream music.
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